Heelys Footwear: What are Heelies? Heelys are shoes that roll letting you roll across flat surfaces. Heelys look just like any other shoe or trainer but with a difference Heelys have a stealth removable wheel underneath housed in the back of the shoe sole. You ll get heads turning to look at you all the time. BCheap is the Heelys Shoes 1st retail specialists BCheap ride Heelys teach Heelys sell Heelys and loves Heelys. We are one of the very biggest retailers for Heelys in the US and UK and have been established since November 2001 when Heelys were launched being the first company to become official retailers for Heelys. We continue to serve kids teenagers & adults in the US & UK that can t get enough of Heelys. (Related Searches: Heely s Shoes, Heelies, Healys Heelys - Heelys Footwear)